Discount mulberry mini bag Outlet Mullen Lintas bags Bajaj Discover’s creative mandate
The account will be managed by the agency’s Mumbai office.
Bajaj Auto has appointed Mullen Lintas to handle the creative duties for their motorcycle brand Discover in India. The account will be managed by the agency’s Mumbai office who will be responsible for strategising, planning and execution of the campaigns. Mullen Lintas bagged the account following a multi agency pitch.
Amer JaleelSpeaking about the win, Virat Tandon, CEO, Mullen Lintas, says, “Discover is a very important part of the Bajaj Auto portfolio and we are absolutely thrilled to be awarded this business by client. The challenge is to rekindle the love and the following that Discover has had in the past and to grow it multi fold. It’s going to be a fun ride.”
This is the second win for the agency from Bajaj’s portfoilio after Bajaj Avenger. The segment is very competitive and marked with different brands offering value, practicality, familiarity or prestige. Discover differentiates itself from all other brands by promising an energised riding experience that rejuvenates life. Presenting this promise in a customer relevant and insightful communication is very critical.”